The “It Factor” And How To Get It
Guests:
Suneel Gupta
What does business and love have in common? That highly desirable, very elusive “It Factor.” Whether you’re dating or pitching a startup, it’s more than having charm, looks, and charisma; it’s about having conviction and passion about what you do, and who you are.
Our guest this week, author and professor Suneel Gupta, cracks the code on how to pick a winner, how to stand out, and how to get someone to take a chance on you. In other words, how to be “Backable,” the name of his forthcoming new book.
Suneel Gupta is on faculty at Harvard University where he teaches students how to be “Backable.” Using the 7 steps inside this book, Suneel went from being the face of failure for the New York Times to being the “New Face of Innovation” for the New York Stock Exchange. His ideas have been backed by firms like Greylock and Google Ventures, and he has invested in startups including Airbnb, Calm, and SpaceX. Suneel also serves as an emissary for Gross National Happiness between the United States and the Kingdom of Bhutan.
